Marks and Spencer will begin selling grocery and household products featuring top brand names across all of its stores in Britain alongside its ownlabelled goods.
Alongside news of flat first-half profits,Marks and Spencer said it would break with tradition and start selling products such as Coca-Cola fizzy drinks, Kelloggs cereals and Persil washing powder in a bid to improve sales.
"Marks & Spencer announces today that it is to sell a selected range of around 400 branded grocery and household products in all of its UK stores," the company said in a statement.
Company chairman Stuart Rose said the change would make it "so much more convenient" for customers to purchase their goods in just one shop.
The announcement comes as M&S said net profits rose just half-a-percent to ฃ224.3 million during the first six months of its financial year.
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