Colgate-Palm Olive (Thailand) Co., Ltd. hosts a major press conference of the year to introduce the latest presenter of Protex soap Mew Lalita Sasiprapa, famous professional actress and professional mother, whose important duty is to take care of her 2 young sons “Nong Plankton” Sasidech and “Nong Eton” Sakdidech. She will be calling on all Thai mothers to keep their families protected from harmful bacteria with the use of Protex soap in the latest TV commercial entitled “The Little Scientist”, which already recently be aired nationwide.
Mr. Corrado Jiaquinto, Marketing Director of Colgate-Palm Olive (Thailand) Co., Ltd., disclosed that this year Protex wanted to encourage Thai people to pay more attention to the heath of their skins in order to help reduce exposure to various epidemics. “We have planned out an effective communications strategy for this important campaign - by selecting Mew Lalita Sasiprapa as our presenter to help convey the message of caring to all the Thai families. I personally believe that the effort in trying to make communications understandable and clear through famous presenter and creative television commercials can certainly encourage Thai consumers to realize the importance of skin caring. The new present and TV commercial series will be able to contribute to the growing sales of Protex this year,” he explained.
“Our latest TVC entitled The Little Scientist comes with a plot that focuses on stimulating parents to promote safe development of learning skills of their children. It is always good to see children going out and experiencing new things in the outside world. And with Protex as the guardian, the children are certainly kept protected from the harmful bacteria,” he said.
“Mew” Lalita Sasiprapa, the latest presenter for Protex added that she loved to see her children learning new things by themselves and engaging regularly in outdoor activities. “That is why getting dirty is something inevitable. I would want my children to enjoy learning new things but at the same time I must learn how to keep them protected from the harmful germs and my answer is simply Protex. I choose Protex to keep Nong Plankton and Nong Eton protected while enjoying themselves with new knowledge and discovery. I use Protex shower cream that has been clinically tested in the United States for optimum protection against build up of bacteria to keep my 2 little scientists germs free,” she explained.
Protex soap is developed for skin protection with anti-bacteria agent for optimum cleaning efficiency. The product, with Dermatologists tested, comes in 6 different formulas namely Fresh Formulas – Fresh and Icy Cool; Moisturizing Formulas – Propolis and Aloe; Special Formulas for skin protection - sun care and Protex Deo 12 for deodorizing efficiency.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment